CMO Strategy

Your restaurant's marketing, planned every week.

A clear strategy every Monday — what's working, what to push, what to improve. Like having a CMO on call, without the salary.

The weekly CMO cycle

Four steps. Every Monday, automatically.

1
Data review

Reviews your entire week's performance.

Every Monday, Upside reads your bookings, WhatsApp conversations, campaign results, and customer feedback from the past week. No manual reporting. No spreadsheets.

Total bookings vs. last week
Campaign open & reply rates
WhatsApp conversion rate
New vs. returning customers
Week 25 · Data snapshot
Bookings
47+12%
Campaign reply rate
22%Best yet
WA conv. rate
68%Stable
New customers
18-4%
2
Insight

Spots what's working — and what's not.

Upside doesn't just surface numbers — it interprets them. It identifies which channel drove the most bookings, what time slots are underperforming, and where the biggest opportunity is for the coming week.

Example insight

"Friday evening tables are 30% under-booked vs. your Saturday. A mid-week push targeting Friday could fill the gap without cannibalising your busiest night."

Slot performance this week
Sat PM
96%
Sun LN
88%
Thu PM
74%
Fri PM
38%
⚠ Friday PM is underperforming — opportunity here
3
Strategy

Recommends your highest-impact moves.

Not a long report — a short, clear priority list. What to push this week, what to test, what to pause. Specific enough to act on immediately, built around your data, not generic advice.

1Send a Fri evening promo on Wed — target your repeat customers
2Test a new welcome message for first-time enquiries
3Pause the Monday lunch promo — lowest ROI this month
Weekly brief · summary
This week's priority

Push Friday PM tables. A Wednesday campaign to repeat customers could add 8–12 bookings.

What to keep doing
Teh tarik promo (22% reply rate)
Group upsell prompt at booking
Instant reply at peak hours
4
Ready to execute

Hands you a campaign plan. You just approve.

The strategy feeds directly into a week of ready-to-send campaigns. Upside writes them, schedules them, and sends them once you approve. The whole cycle — from Monday data review to approved campaigns — takes you about 3 minutes.

3 minutes, done for the week
Review brief → approve campaigns → back to running the restaurant.
Campaign calendar · Week 25
MonWeekday promoSent ✓
WedFri evening pushSent ✓
FriWeekend highlightApprove →
SunRe-engage regularsScheduled

Get your first week's strategy brief, free.

Start with a free audit — see what Upside would recommend for your restaurant this week.

Get your free audit
WhatsApp AI
How Upside handles your messages
Business Brain
How the AI learns your restaurant