We started Upside after watching restaurant owners we knew burn out trying to be their own marketing department — on top of running the restaurant itself.
Between service, staff, and suppliers, there's no time left to plan a content calendar or reply to every DM.
Retainers built for chains, not a five-table kopitiam — generic templates that ignore your regulars.
Most Malaysian diners never visit a website. They message directly — and most restaurants have no system for that at all.
Learns your menu, customers, and brand voice — so nothing Upside sends feels generic.
Learn moreA weekly marketing plan, built and prioritised for your restaurant automatically.
Learn moreAnswers, books, and upsells on WhatsApp in your voice — day or night.
Learn moreWhy WhatsApp-first? Because that's where Malaysian diners already are. Instead of asking F&B owners to learn one more dashboard, Upside meets customers in the chat thread they're already using — and meets owners with a system that runs quietly in the background.
— The Upside team
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