Area,Check,What good looks like,Status (not a ranking score),Evidence or URL,Owner,Due date,Notes
Business identity,Confirm you can manage the correct Google Business Profile,Access held by an authorised business owner,Not checked,,,,
Business identity,Check the public business name,Profile matches the name customers encounter,Not checked,,,,
Business identity,Review the main category,Category describes the actual main business,Not checked,,,,
Business identity,Check address or service area,Accurate address or genuine service coverage,Not checked,,,,
Availability,Review normal and special opening hours,Current hours including temporary or holiday changes,Not checked,,,,
Contact,Check the displayed phone number,Correct number reaches the intended team,Not checked,,,,
Contact,Open the website link from the profile,The intended business page opens,Not checked,,,,
Visit,Follow the directions link,"Entrance, floor and unit information is clear where relevant",Not checked,,,,
Evidence,Review current business photographs,Photos represent current products and premises,Not checked,,,,
Offer,Explain the main product or service,Reader can tell what is included,Not checked,,,,
Offer,Explain price or quotation requirements,Current price or clear quotation process,Not checked,,,,
Offer,State coverage and key exclusions,Customer can assess location and offer suitability,Not checked,,,,
Mobile,Test the call link on a phone,Correct number opens in the phone interface,Not checked,,,,
Mobile,Check the enquiry form and confirmation route,Fields and expected next step work; controlled test where appropriate,Not checked,,,,
Mobile,Check any messaging destination,Correct account and clear request versus confirmed booking,Not checked,,,,
Conversion,Choose one main customer action,Customer knows exactly what to do next,Not checked,,,,
Accuracy,Compare details across profile and website,"Names, contact details, offers and maintained language versions agree",Not checked,,,,
Reviews,Check the review-request wording and link,Neutral request after real experience; no incentive,Not checked,,,,
Reviews,Review recurring questions and response quality,Useful replies protect private customer details,Not checked,,,,
Measurement,Record baseline signals and change dates,"Enquiries, available search signals and actual confirmed outcomes kept distinct",Not checked,,,,